on new year's eve of 2021, a cross-border e-commerce company in shenyang was very lively.
dozens of foreign livestream hosts were live broadcasting.
every "double 11 day", "double 12 day" and important festivals, they recommend "made in china" premium products to overseas consumers through the cross-border e-commerce platform in their hometown dialect.
the 31-year-old nasijia is from irkutsk region, russia.
after graduate school, she stayed in shenyang and started cross-border livestreaming.
she has cooperated with well-known chinese brands such as xiaomi, oneplus, and huawei to conduct the launching livestreaming for products.
she is an experienced foreign e-commerce livestream host.
daini, who has two years of livestreaming experience, knows how to make brazilians like and accept chinese products.
currently, she has nearly 50,000 followers in brazil.
daini is a brazilian entrepreneur living in china.
since 2021, she has become the resident livestream host of the official livestreaming program of ae.
she has integrated more localized content from brazil into the livestreaming of aliexpress and created a livestreaming program welcomed by brazilian netizens with the livestream team.
nowadays, domestic shopping festivals such as "double 11 day" and "double 12 day" are gradually becoming "consumption festivals" for foreigners.
many foreign consumers' consumption patterns are gradually shifting from offline to online.
translator: han dake
editor: zhu ge, dong junzi